# identity.md

## Organization Overview
- **Company Name:** Skinfix
- **Mission:** We create at-home solutions that are clean, clinical, and high-impact, offering derm-approved fixes for clear skin.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Re-established in winter 2012, originating from a small town in Eastern Canada.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Amy Gordinier-Regan: Beauty Industry Executive, instrumental in the modern Skinfix brand's development. [https://ca.skinfix.com/pages/about](https://ca.skinfix.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to developing clean, clinical, and high-impact skincare solutions; committed to derm-approved efficacy and creating effective at-home treatments.

## Operations & Structure
- **Business Model and Operational Approach:** Develops and provides clean, clinical, and high-impact at-home skincare solutions, distributed through e-commerce and other channels.
- **Location(s) and Geographic Presence:** Originated in Eastern Canada; serves the Canadian market via ca.skinfix.com and has a broader international presence.
- **Key Partnerships and Affiliations:** Emphasizes "derm-approved" solutions, indicating collaboration or endorsement from dermatological experts.